Hull KR’s new fan village, Craven Streat, will open on August 13th when Wigan visit Craven Park.
The concept is a novel one; it’s an all-encompassing extravaganza, offering live stage entertainment, a marquee with bars, local independent street food and big screen in a relaxed ‘festival’ atmosphere.
The name Craven Streat is taken from KR’s first-ever stadium, Craven Street, which the club departed almost 100 years ago.
For 7.45pm kick-offs the area will open at 5.30pm and access will remain open until approximately 11pm.
Not only will the area boast a number of food and drink, but the likes of face painting, balloon modelling and giveaways are set to encourage more children to flock to East Hull.
Craven Streat is, however, not for viewing the game with fans being asked to make their way to the stand designated on their ticket before kick-off and again at half time.
It remains to be seen just how successful the idea can be, however, it is certainly an innovative way of attracting new and existing fans.