Super League extends Betfred deal

The Super League have announced a two-year extension to their current deal with Betfred, taking it through until the end of the 2023 season.

This extension will take the partnership up to seven years, having initially started in 2017. Since then, Betfred have also purchased the naming rights for the Women’s Super League and the Challenge Cup, as well as the Championship and League One.

Reacting to the news, Super League’s Chief Commercial Officer Rhodri Jones said: “It’s great to be extending our successful partnership with Betfred.

“During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support.

“We look forward to continuing to work with them for the next two years.”

Fred Done, boss of Betfred, added: “The passion and enthusiasm shown by the fans, media, and everybody involved with the game of rugby league is, I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least another two years.”