Rugby League World Cup have announced global sportswear brand Kappa as a sponsor for the 2021 tournament.
As part of the deal, they will be supplying kits for the referees, volunteers and staff. Their brand stretches from football (Juventus, Monaco, Barcelona) to rugby league (Salford Red Devils).
Jonathan Neill, Commercial Director at RLWC2021, said: “Kappa share our vision in delivering the biggest and best Rugby League World Cup ever, and will play a hugely important role in doing so.
“The Kappa ‘Omini’ logo is symbolic with gender equality and community and aligns with our inclusive values and approach at RLWC2021, which will see the men’s, women’s and wheelchair tournaments run concurrently for the first time.
“With a heritage and expertise in sports apparel and lifestyle fashion, and a commitment to being innovative and digitally led, Kappa will help increase the profile of RLWC2021 by transcending the sport of rugby league and driving wider fan engagement.”
Dave Bandell, UK Teamwear Manager at Kappa, added: “We are delighted to be part of the RLWC2021 and expand our growing reputation in rugby league.
“It really appealed to us especially with the legacy programme and also the inclusion of the women’s and wheelchair events.
“We are sure our vast range of product will appeal to the rugby league community and beyond, and help make this the most successful Rugby League World Cup in history.”