Super League’s brand name tarnished again ahead of 2024

The brand of the Betfred Super League is again under threat as we head over to 2024.

This is a brand that IMG have considered changing in recent times though have put a pin in the idea for now but they may be prompted to bring those discussions back.

This is because the name Super League is being caught up by controversy in football around the European Super League being pitched to replace the Champions League in football.

This controversy has tarnished the name Super League and has made sure that the name is affiliated with controversy and sadly selfishness.

It is painful to see the concept of a European Super League make headlines for the wrong reasons when this was originally set to be the selling point of the Super League brought in back in 1996.

This controversy has been rekindled again after a judgement over the European Super League in football prompting Super League to trend for the wrong reasons on X instead of the excitement over the 2024 Super League.

No clubs or prize money have been announced but in a statement the ECA said: “To be absolutely clear, the judgment in no way whatsoever supports or endorses any form of Super League project.

“Football is a social contract not a legal contract – all the recognised stakeholders of European and world football – spanning confederations, federations, clubs, leagues, players and fans – stand more united than ever against the attempts by a few individuals pursing personal agendas to undermine the very foundations and basic principles of European football.”

Following the ECJ’s ruling, the Football Supporters Association said: “There is no place for an ill-conceived breakaway super league.

“Supporters, players and clubs have already made clear they don’t want a stitched-up competition – we all want to see the trigger pulled on the walking dead monstrosity that is the European Zombie League.

“While the corpse might continue to twitch in the European courts, no English side will be joining.

“Success must be earned on the pitch, not stitched-up in boardrooms.”

So with this negative situation brewing, is it time for IMG to change the name of Super League?