Rugby League Commercial (RLC) has announced the launch of its new global streaming service, SuperLeague+.
The platform is the result of a long-term strategic partnership between RLC and IMG, aimed at transforming the sport in the UK. Endeavor Streaming, an IMG sister company, will power the new service, which will help to drive the sport’s digital transformation, diversify its media strategy and reach new audiences worldwide.
Where can I watch Super League?
SuperLeague+ will stream all 167 matches from the 2024 Betfred Super League season live internationally, starting with the season opener on Thursday, 15 February between Hull FC and Hull KR. In the UK and Republic of Ireland, domestic fans will have access to 106 Betfred Super League games live, while the remaining 61 games will be made available on demand. Live coverage in the UK will begin on Friday, 16 February with a match between reigning World Club Champions St Helens and newly promoted London Broncos, as well as a match between 2023 Betfred Challenge Cup winners Leigh Leopards and the Huddersfield Giants.
Sky Sports will continue to show every game as well with reports that their two picks every week will be delayed on the streaming service for 48 hours.
What is SuperLeague+?
Picture by Simon Wilkinson/SWpix.com – 12/02/2022 – Rugby League, Betfred Super League 2022 – Round 1 Leeds Rhinos v Warrington Wolves, Headingley Stadium , Leeds – Channel 4 TV Cameras before the first ever televised on Terrestrial TV
This is more than just a streaming service. The service will feature exclusive fan content, such as Betfred Super League highlights, archive content, dedicated club sections, and original programming such as Player Features, Super League Stories, and the Out of Your League podcast.
Fans able to watch live Betfred Super League coverage and more at http://www.superleagueplus.co.uk/ and via the SuperLeague+ app on iOS, Android and Connected TVs.
SuperLeague+ is a new streaming service that will offer an enhanced viewing experience for fans of Rugby League. Hosted on Endeavor Streaming’s end-to-end streaming solution, Vesper, it includes features like multi-view, which will enable fans to switch between live games that are being played concurrently.
The service will be available on the web at www.superleagueplus.co.uk, as well as through the SuperLeague+ app on iOS and Android devices, and Connected TV platforms (Apple TV, Fire TV, and Android TV). Members of Our League, RLC’s membership platform, can seamlessly access the service through a single sign-on process.
To offer fans a range of subscription and Pay-Per-View packages based on their location, Endeavor Streaming will provide flexible, out-the-box monetization tooling. Subscription for the service starts at £19.99 per month or £129.99 annually, with a discount to £99.99 for season ticket holders when purchased via a redemption code provided by their club. Selected content will be available as Pay-Per-View via Match Passes from £6.99 per game. The RLC will also utilize Endeavor Streaming’s fan support services, offering fans a dedicated helpdesk for SuperLeague+ users throughout the season.
This is the latest development in IMG’s digital transformation work with Rugby League Commercial. It follows recently announced partnerships with digital asset management solution, ScorePlay, and fantasy gaming provider, Voono, to enhance the sport’s digital strategy and attract new, younger audiences.
How much does SuperLeague+ cost?
A game pass costs £6.99 if purchased before the day of the game and £9.99 if purchased on the day of the game.
The monthly fee is £19.99 and for an annual subscription is £129.99. This is a competitive price alongside Endeavor Streaming’s other services, They have experience building innovative streaming services and fan-engagement platforms for some of the world’s biggest rights holders, including World Rugby, New Zealand Rugby, Tottenham Hotspur, Union of European Football Associations (UEFA), Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), the National Basketball Association (NBA), the National Women’s Soccer League (NWSL), and the English Football League (EFL). The launch of SuperLeague+ builds on this experience.
