Domestic appliance manufacturer Hoover has signed a 12-month deal to become the main sponsor of the Warrington Wolves Women’s Rugby League team.
The deal is said to be ‘one of the most significant in the club’s history’ for the women’s team, as Hoover becomes the main sponsor with branding rights throughout The Halliwell Jones Stadium and the club’s digital platforms.
The deal kicked off with the unveiling of the 2022 kit launch on 8th March to coincide with International Women’s Day.
The news follows on from Hoover’s sponsorship of the men’s team and highlights its commitment to rugby in Warrington.
Karl Fitzpatrick, CEO at Warrington Wolves, said: “Warrington Wolves are proud to be strengthening our successful relationship with such a big blue-chip brand as Hoover. As Official Club Sponsors for a number of years now it’s great to see their continued support for both the men’s and women’s teams and we’re pleased to be working with this iconic brand, whereby we can support one another locally and give back to the community.”
Antony Peart, Director of Brand and Communications at Hoover Candy Group, added: “As a business that’s based in Warrington, we’re excited to become the main sponsors of the Warrington Wolves Women’s Team. Both brands share a passion for performance and being the very best at what we do, and we can’t wait to see what this season brings.”