When the Warrington Wolves launched their first Non-Fungible Tokens in early November, there were a few surprised people.
Most of all, some people just hadn’t heard of the concept, but they are becoming increasingly prominent in the digital world – and sports teams have latched on to this.
The tokens are collectibles, with valuable digital assets that are unique just to that collectible.
And, the most impressive thing is that they can sell for ridiculous amounts, with US markets often breaking the hundreds of thousands of dollars mark.
Warrington’s own version has a personalised video message from marquee halfback signing George Williams as well as animated images of the club’s kit and home ground.
That seems to have set off a trend with the South Sydney Rabbitohs now looking to release their own NFTs and get ahead of their NRL rivals.
Souths plan to release their own range of NFTs early next year, with Rabbitohs owner Russell Crowe apparently interested in branching out into the digital world, according to the World Wide of Sports.
At the time, Warrington chief executive Karl Fitzpatrick said: “Being progressive and innovative are two of our core values.
“Entering into this space allows us to not only engage further with our supporters but also presents opportunities to expose the Warrington Wolves brand to a new audience, the digital community.
“To be the sport’s first Club to release a set of NFTs demonstrates our ambition and willingness to embrace modern technology and be at the forefront of new media and digital platforms.”
