Toronto Wolfpack have announced they have launched a formal partnership with the UK Government’s Department for International Trade.
The deal also involves Betfred Super League and will aid ongoing and future trade deals between the UK and Canada.
The Wolfpack will also co-host trade events alongside the Department for International Trade in a move that will look to benefit all parties involved.
The Wolfpack’s UK general manager Martin Vickers said: “Sport can be an important bridge for sound, effective business between the two countries and supporting this has always been an integral objective for the club since it’s formation.
“This agreement will see the Wolfpack co-hosting trade events with the Department for International Trade, and will undoubtedly help our partners access new opportunities both in the UK & Canada.”
Mark Robson, head of the Department for International Trade’s Yorkshire and Humber region, added: “We’re excited to be launching this partnership, and to be working alongside Toronto Wolfpack and Super League.
“This is an important time in which to support exporters in accessing opportunities overseas, and to promote trade with Canada.
“Our aim is that this partnership will provide businesses with high quality market insights, and enable them to gain market traction through Rugby League’s growing transatlantic presence.”