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The details behind Kevin Sinfield’s ‘7 in 7 in 7’ Challenge inspired by Rob Burrow

Kevin Sinfield Rob Burrow

Kevin Sinfield took to BBC Breakfast this morning to confirm that he will be completing yet another huge challenge to help fundraise for ex-Leeds Rhinos teammate Rob Burrow and his fight against Motor Neurone Disease. So far the duo have raised millions and they’re now asking the country to help once again as Sinfield completes his ‘7 in 7 in 7’ Challenge.

Having already ran seven marathons in seven days, and prior to that having ran 101 miles in seven days, the next logical step according to Sinfield was to run seven marathons in seven days, but in seven different cities. This challenge will take him all across the UK and even to Ireland, with Leeds Rhinos having now released details of when and where Sinfield will be so that fans can plan around getting out and supporting him.

A statement from the club read: “Rugby League legend Kevin Sinfield OBE is set to pull on his running trainers again after launching a new epic challenge to raise awareness and funds to support those impacted by motor neurone disease (MND).

“A year ago, Sinfield and his team completed his third challenge when they ran from Edinburgh to Manchester, covering over 40 miles a day for seven days. Now the England Rugby Union defensive coach will hit the streets again.

“Since 2020, Sinfield and his team have raised over £8 million with three endurance events that have captured the public’s imagination having been inspired by Sinfield’s former Leeds Rhinos team mate Rob Burrow MBE.

“The fourth and latest fundraiser will combine elements from the three previous challenges. The 7 in 7 in 7 Challenge will see Sinfield and his team run an ultra marathon every day for seven days in seven cities around Great Britain and Ireland. Each run will be a marathon with an extra mile to signify the extra mile people can all go to help their friends in tough times. The extra mile event each day will see invited guests join Sinfield for one mile. The aim is to complete each day’s run in under four hours.”

Having only just returned from France where he helped coach England at the rugby union World Cup this feat would be even more incredible considering he’s had less time to train, especially given the challenge starts on December 1st which is just over three weeks away.

Rhinos statement detailed the journey: “Starting on Friday 1st December, three years to the day since Sinfield started his first 7 In 7 challenge in 2020, the team will leave AMT Headingley Rugby Stadium heading to York Minister in the first leg of the challenge.

“For the first time, the 7 in 7 in 7 Challenge will take the fundraising to multiple cities. On Day Two, the team will travel to Cardiff, finishing the day on the pitch at half time of the United Rugby Championship game between Cardiff and Scarlets at The Arms Park. The third day, on Sunday 3rd December, will start at the Alexandra Stadium in Birmingham, the host of the 2022 Commonwealth Games before travelling around Birmingham, calling at St Andrews, Villa Park and Edgbaston en route to a finish in the city centre of Britain’s second city.

“On the fourth day, the team will head across the border to Edinburgh, crossing the Forth Road Bridge before finishing at Scottish Gas Murrayfield. This will be a poignant moment as not only will it mark the halfway point of the challenge but also evoke memories of seeing Doddie Weir for the last time a year ago as he set Sinfield and the team off at the start of the Ultra 7 in 7 Challenge.

“The team head across the Irish Sea on 5th December to run in Dublin inspired by former Munster Rugby Union coach Paul Darbyshire, who played Rugby League with Warrington and passed away from MND in 2011 when he was just 41. The team will work with the Irish MNDA for the first time following on from the incredible work done by legendary RTE broadcaster Charlie Bird who raised over €3 million for charity with his Climb with Charlie following his own MND diagnosis.

“On 6th December, Sinfield will head to the South coast of England to Brighton before concluding the challenge on Thursday 7th December running from Twickenham Stadium to the Mall, the traditional finish of the world famous London Marathon.”

It’s been confirmed that five charities will benefit from this event, those being the MND Association and Leeds Hospitals Charity’s appeal to build the Rob Burrow Centre for MND in Leeds. In addition funds will go to; My Name’5 Doddie Foundation, the Irish MND Association and the Darby Rimmer MND Foundation plus support for the 4ED campaign to support former Gloucester and Leicester Rugby Union player Ed Slater.

Commenting on his new challenge, Kevin Sinfield said, “Here we go again! I did say last year that the Ultra 7 in 7 would complete the trilogy but there was always that caveat that Rocky 4 was my favourite Rocky film. The MND community have always given us incredible support and we wanted to find a way that we could show that support for more people around the country. I would especially like to thank all the local authorities and councils who have given us their support, it means so much to everyone.

“Physically this will be my toughest challenge as I have not been able to do the amount of training that I have done previously because of my commitments for the World Cup and we have set an ambitious time target to complete each ultra so people know that we will be pushing ourselves to the limit. I am looking forward to it and seeing all the support out on the streets once again. For the MND community, every second counts and we will be making the most of every step on this challenge to raise awareness, funds and support for that community,” added Sinfield.

Below is information on how you can donate or get involved.

The initial target is to raise £777,777 from the challenge. Supporters can show their support now at or people can text Kevin10 to 70143to donate £10 or Kevin20 to the same number to donate £20.

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