Super League confirm yet another brilliant deal

Super League can confirm a renewed partnership has been agreed with Infinity Inc. to continue as the official name and number licensee for Betfred Super League and its clubs until the end of 2023.

Infinity Inc. who offer a full-service solution utilising the latest trends in branded merchandise and apparel, have been partners of the competition since 2018.

The deal sees Infinity Inc. granted exclusive rights to provide Super League branded letters, numbers, and Betfred Super League sleeve patches.

Rhodri Jones, Super League Chief Commercial Officer said: “We are pleased to extend our relationship with Infinity Inc. for a further two years. The services they provide enable us to show a consistent and professional approach across the competition, both in on-field apparel and fan merchandise.”

Darren Cohen, CEO and founder of Infinity Inc. said: “We’re pleased to have renewed this contract for another 2 years, it has been a very successful partnership so far and we’re looking forward to building on this in the future. Our team are excited to see our work come to life on-screen following the new broadcast agreements Super League has signed with Sky Sports and Channel 4 this season.”

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