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Super League attendance worries arise after Sky Sports deal

As clubs like Leeds Rhinos, Warrington Wolves, Hull FC and Hull KR excitedly look ahead to a brand new era in 2024 for Super League another announcement was made which will increase exciting among fans exponentially: Sky Sports are set to broadcast every fixture in the 2024 Super League season.

This however has been seen as a double edged sword by many who believe that this could reduce season ticket sales and also away day followings.

At the end of the day however, the funding for Super League clubs comes from TV coverage and if this is a success a massive increase for the next one which will dramatically improve the sport.

Jonathan Licht, Sky Sports managing director said: “We are extremely proud of our long-standing relationship with Super League and delighted to be extending our partnership beyond three decades through this agreement.

“It’s been an exceptional season and we are excited that from next season every try, tackle and pass from every fixture will be shown live across Sky platforms – a first for the sport.

“Alongside our commitment to the women’s and wheelchair game, we are delighted that fans will be able to enjoy the most comprehensive offering in the history of the sport.”

Some fans have quite rightly raised a concern about Channel 4’s coverage but RL Commercial retain the ability to attract new viewers with the continuation of free-to-air broadcast opportunities, as well as through a dedicated Super League-owned streaming platform – with further details to be confirmed through the autumn.

As part of the Reimagining Rugby League project developed through the strategic partnership with IMG, membership of the men’s Super League will be determined by a new grading system from 2025.

Rhodri Jones, RL commercial managing director said: “Super League’s partnership with Sky Sports has been constantly evolving since the competition was launched in 1996, and we are excited to have confirmed this significant extension which will lift that partnership, and the Super League itself, to a new level.

“The timing is perfect for a deal of this kind after such an exciting and competitive season underlining the genuine depth of the competition, and with Rugby League embarking on an exciting new era through our strategic partnership with IMG.”

In addition to live matches, Super League fans can tune in to Sky Sports for a range of support programming, including interviews and features, and can stay across all the latest Rugby League news across Sky Sports’ channels on social media, SkySports.com and Sky Sports News.

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