Bartercard have agreed a three-year deal with the Saints to become the club’s back of shirt sponsors until at least the end of the 2024 Super League season.
Bartercard is a simple, flexible barter system that converts slow moving stock, downtime, spare capacity or vacant seats into extra sales.
They’re a global business with a 55,000 strong network of plus cardholders where members of the trade have the benefit of exchanging purchase products and services with their own products and services.
Bartercard has introduced a unique digital currency (trade pounds) to form a truly cashless society with over £425 million traded on the Bartercard network each year.
Saints General Manager and Head of Commercial, Dave Hutchinson said: “I’m delighted Bartercard have joined the Champions. As we continue our success on the field, I look forward to a long and successful partnership off the field too with Bartercard firmly on board.
“This deal represents a huge commitment from Bartercard in the Club and rugby league in general and we are looking forward to working with them over the next three years.”
Chris Kirby, the Managing Director of Bartercard added:“It is such a great privilege to be working alongside St Helens Rugby Club. Bartercard is overjoyed to see our brand displayed on the back of the clubs’ shirts and we look forward to supporting the club off the field and watching them succeed on it.
“We are thrilled to be part of such an incredible team which will undoubtedly enhance the future of Bartercard.”