Rugby League World Cup announces huge cryptocurrency deal

The Rugby League World Cup 2021 (RLWC2021) has today announced CoinEx as its Official Cryptocurrency Trading Platform Partner.

Founded in 2017, CoinEx is a professional global cryptocurrency exchange. Dedicated to “Making Crypto Trading Easier”, CoinEx provides a highly secure, stable and efficient service for its three million global users.

It’s a first for the World Cup to be in a position to follow other sports in having a cryptocurrency company as a partner and follows the recent announcement of Vodafone as the tournament’s official Technology Partner.

Jon Dutton, RLWC2021’s Chief Executive said: “Crypto companies have recently established themselves in the sports sponsorship market and I am pleased that we have been able to introduce this innovative sector to the Rugby League World Cup.

“CoinEx is a global company, and their trading platform has a focus on being secure, stable, professional and compliant which aligns with RLWC2021’s value of authenticity.

“What’s particularly exciting for the RLWC2021 is that we are able to add CoinEx to our roster so soon after announcing Vodafone as our official Technology Partner and the addition of these two global brands means we are close to being at capacity of tournament commercial sponsors with only a limited number of opportunities left to partner with the biggest, best and most inclusive Rugby League World Cup in history.”

CoinEx CEO Haipo Yang said “We have real admiration for what the RLWC2021 represents. The tournament is set to trailblaze a way to reach new audiences for the sport, and we are excited to be a part of that through our partnership.

“This will be the first major sponsorship activity we have undertaken, and we are looking forward to working together to make it a success for both parties.”

The RLWC2021 is set to take place from 15 October to 19 November 2022 and will be the first time the RLWC encompasses the men’s, women’s and wheelchair competitions within one tournament.