Bradford Bulls release fresh new crest ahead of Super League return

Bradford Bulls will have a brand new badge to celebrate their return to Super League, after unveiling a fresh identity for 2026.

The Bulls, who last played Super League rugby in 2014, finished in 10th place on the IMG rankings and were one of the 12 clubs to be automatically entered into the top flight, before York Knights and Toulouse Olympique made up the 14.

Now, they have brought out a change of logo, with the club embodying their Super League success in the badge, whilst also creating a modern look.

Sticking with the famous red, amber and black, the badge features four stars on the bottom, which symbolises the four Super League titles they won in their first stint in the competition.

The crest is quite similar to their previous one, which became so iconic to fans of rugby league. The change has been met with plenty of praise, with former Bulls and Super League star, Robbie Hunter-Paul one of those embracing the new look.

In a post on X, formerly Twitter, the ex-half-back said: “I love it. Played under a couple of different iterations during my time and this is a fantastic refresh. My opinion but I employ two professional designers and they both love it also. So excited to be back in the Super League”.

Bradford Bulls unveil fresh look with 91-word statement

The Bulls announced the change on X, and alongside a video to announce the switch, put out a rallying cry of a statement to get fans on board as they prepare for the top flight once again.

Sending a message to fans and clubs across rugby league, Bradford’s passion was encapsulated, as they begin a new venture in the club’s history. To help with that new chapter, the club have decided to change the logo for the first time since the inception of Super League in 1996.

Serious About Rugby League has launched a brand new podcast which can be watched in full on our YouTube channel here.

BRADFORD DOESN’T DO QUIET.
NEVER HAS. NEVER WILL.
KNOCK US DOWN, WE GET BACK UP.
LOUDER. MEANER.
WE DON’T STAY DOWN IN THE DIRT.
WE STAND OUR GROUND.
BUILT ON GRIT. ON GRAFT.
ON DECADES OF PRIDE AND HERITAGE.

WE’RE NOT HERE TO MAKE UP THE NUMBERS.
WE’RE HERE TO UPSET THEM.
LOVE… pic.twitter.com/KCdCBLxSTW

— Bradford Bulls (@OfficialBullsRL) November 3, 2025