Rugby League Commercial have confirmed a new deal that’s been facilitated by IMG with the intention of making Super League fans more connected with their clubs.
Fans have asked plenty of questions about the involvement of IMG in rugby league after the RFL agreed a deal with the global marketing agency to help oversee the sport’s commercial development.
This new deal will “supercharge fan engagement” and hopefully make the connection between the fans and the clubs stronger with the deal being facilitated by IMG.
A statement on their website announced: “Rugby League Commercial (RL Commercial) is set to supercharge its fan engagement through a partnership with Simon Data, a leading Customer Data Platform (CDP) for enterprise marketing teams, and Iterable, an AI-powered customer communication platform, to unlock data driven insights and hyper-personalized communications.
“Facilitated by IMG, the collaboration will enable RL Commercial to engage fans at the right moment across a broad range of use cases, reaching them on the right channel at the right time to forge stronger emotional connections.”
What did Rugby League Commercial chief Rhodri Jones say about the deal?
Credit: SWpix
Rhodri Jones, chief of RL Commercial, had spoken a lot in the aftermath of Magic Weekend about the event being a success despite its low attendance and he’s now spoken on this new deal.
It’s a deal that will in effect bring the sport closer to fans with the intent on developing a stronger relationship and providing an improved service digitally.
Jones said: “Through our partnership with IMG we are constantly striving to innovate and find new ways to connect with our fans. Working with Simon Data to leverage data-driven insights and Iterable to power marketing automation we can deliver a truly personalized experience that caters to the unique needs and interests of every single fan.
“This partnership marks a significant step forward for RL Commercial and points to exciting developments in the Rugby League fan experience. By leveraging real-time customer data for personalization, we will foster deeper connections with our fans, drive loyalty, and deliver the exceptional and immersive experience every sports fan deserves.”
Specifically it will mean ‘Tailoured communications’, ‘Richer fan engagement’, ‘Boosted ticket sales and merchandise’, and ‘Optimised marketing strategies’, with RL Commercial having the ability to “easily deliver exciting and engaging experience for its fans”.
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Trevor
August 20, 2024 at 3:44 pm
Will anyone actually understand what you are delivering?
john weldrick
August 20, 2024 at 3:53 pm
Just a load of words put together by self indulgent former university students , they are so impressed with their own egos , they actually believe we should be also , none of what they have almost said will have any kind of benefit to the game , it’s attraction to fans , players or investors , pure and simple it is gobbledegook
Phil Turner
August 20, 2024 at 4:42 pm
What absolute and utter nonsense.Im not even sure you could call it Management Speak.Its just complete rubbish.IMG may well work for some sports but the more I see and here from them the more I’m convinced they are not the right fit for Rugby League.
Andy Brown
August 21, 2024 at 7:22 pm
I haven’t a clue what all that meant to real fans. Can somebody please explain how it will improve the game, for players and fans alike
John Dalton
August 20, 2024 at 4:25 pm
Que!!!!!!
Kevin Collis
August 20, 2024 at 7:20 pm
Utter waffle and bulls**t 🤪
Colin Baker
August 21, 2024 at 9:07 am
Hull k r have been doing this for 10 years a lot of clubs have followed them is this a swindle between RFL commercial to feather their nest
EMET
August 22, 2024 at 5:33 am
THE RFL NEED COMPLETELY CLOSING DOWN AND REPLACED BY A TRUE GOVERNING BODY! THEY ARE INEPT AND UTTER USELESS.