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Robert Elstone: Super League needs multi-million pound investment

Super League Chief Executive Robert Elstone believes the competition is in good shape but thinks it may need multi-million pound investment from private equity to take it to the next level.

Elstone, who is coming to the end of his first full year in charge of Super League, spoke at the launch of the play-offs at Old Trafford this week, discussing issues from Thursday night games to the next Magic Weekend destination.

He also talked about sponsorship, and how investment could see Super League improve tenfold.

“The priority is growing the profits,” he told told the PA news agency.

“Short-term that means the Grand Final attendance and it’s also about new sponsors and corporate partners and the next television deal.

“Beyond that, new investment potential could be transformational if it’s brought it in a way that works for the investor and the clubs.

“There is a lot of work ongoing to see if we can find a partner that will help transform the sport.

“Potentially it could be very exciting. We have a duty to look at it and, if we deliver it, it could be fantastic for Super League.”

1 Comment

1 Comment

  1. jaybs

    September 19, 2019 at 3:47 pm

    With Mr Elstone I was excited at first, but that has soon drained away, I see little progress, after the shambles of Magic Weekend at Anfield to hear the other day it his favourite venue to return to does not impress me? Perhaps the failure of Wembley is down to The RFL so that can’t be placed at his door but I am still to see little to enthuse me again, something has to be done about Super League, we need to increase the number of teams to allow a better fixture formula that should be in place now! but nothing being said? Worries me what happens after the next TV discussions what will develop!

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