RLWC2021 reveal history-making sponsorship deal

Rugby League World Cup 2021 have announced a history-making sponsorship deal with car retailer Cazoo, which is the biggest ever done in RLWC history, as well as the biggest commercial deal outside of Australia in regards to rugby league.

Cazoo, who are the UK’s leading online car retailer, will become the tournament’s principal sponsor, after agreeing a seven-figure rights fee.

The company was founded by serial entrepreneur Alex Chesterman and has rapidly become one of the fastest growing UK businesses since its launch last year, growing to a team of over 800 people and generating record revenues of over £150m in its first year.

RLWC2021 commercial director Jonathan Neill said: “Rugby League World Cup 2021 is about being bold and brave and setting firsts for the tournament. This is the largest sponsorship deal in Rugby League World Cup history and we are grateful for the trust Cazoo have shown in the tournament.

“RLWC2021 and Cazoo share many of the same principles and values, both have a clear ethical purpose, and we will work together to continue to be trailblazing and positively disruptive over the next 12 months.”

Alex Chesterman OBE, founder & CEO of Cazoo, said: “We are delighted to sponsor the Rugby League World Cup 2021, one of the biggest sporting events taking place in England next year. This partnership will continue to drive our brand awareness as we make Cazoo a household name. We’re excited to engage with the loyal Rugby League fan base and provide them with the UK’s best possible car buying experience.”

RLWC2021 chief executive Jon Dutton added: “This is a very significant moment for the tournament and Cazoo’s sponsorship further supports our excitement and confidence in delivering the best Rugby League World Cup ever.

“It is an indication of the status we are building at RLWC2021, the biggest sporting event exclusively staged in England next year, that Cazoo have chosen us to continue to help them deliver against their brand and business objectives.”

The deal is the latest boost for next year’s tournament, after they confirmed earlier this week that the ground-breaking ticket ballot is set to bring a whole new audience to the sport, with 70% of ticket applications coming from fans who are new to rugby league.