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RFL set to agree new TV deal for Super League, Championship and Challenge Cup coverage

Super League and Championship TV coverage IMG

The 2024 Betfred Super League season is nearly upon us but some factors are still yet to be ironed out.

It is set to be a really exciting campaign full of title contenders and big games. We get started with one of the biggest as Hull KR and Hull FC collide in a Hull derby to begin the season in February.

Round One will also see a new look Leeds Rhinos side take on Salford Red Devils. The Rhinos will have former Salford duo Brodie Croft and Andy Ackers in their 17 after they completed a huge £300,000 move to Headingley.

Leeds have been one of the big movers and shakers in the off season alongside the likes of Hull KR who have surely positioned themselves as title contenders. Warrington Wolves will also be hoping to be able to have a similar tag under new coach Sam Burgess. This will be one of the biggest talking points going into the new season.

Wigan Warriors have had an excellent off season picking up major signings like Luke Thompson and Kruise Leeming and they will be favourites for Super League glory with St Helens not far behind them after they resigned Jack Welsby.

So, there is plenty of good things to shout about and plenty of appeal to potential viewers especially because Sky Sports will be showing every game of the 2024 season.

However, this excitement this season offers also lends itself to new fans which can be best targeted through free to air programming.

As part of RL Commercial’s agreement with Sky, they were entitled to agree a free to air deal with another broadcaster.

Channel 4 would have been the expected front runners after the expiry of their deal and Serious About Rugby League understands that the RFL is in talks over a deal with Channel 4.

However, a spanner in the works exists because Rugby League Live have reported that BBC are also interested. Their deal with the sport expires in 2024 but this could be their opportunity to expand that deal ahead of schedule and add the Super League to it.

Serious About Rugby League understands that Premier Sports could also be added to the mix to cover the Championship and potentially Challenge Cup ties as they have done so in the past.

This could give the sport three main broadcasters and a wide viewership as we head into 2024.

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