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RFL announce new Magic Weekend rebrand for 2024 season

Magic Weekend has been given a new rebrand for the upcoming 2024 season with the event now set to be labelled and advertised as MAGIC WKND 2024.

The event had already undergone a major change in shifting from it’s spiritual home of St James Park in Newcastle to Elland Road in Leeds, however this is just another example of the work done by RL Commercial under their partnership with IMG.

Tickets for the event are set to go on sale this Sunday with the event set to be digitally driven with a focus on social engagement.

It had been expected that under IMG the event would be cancelled fully however feedback from fans seemed to help save the weekend festival of rugby league, and now this rebranding looks to be another way to try and engage fans.

A statement from RL Commercial confirmed the new rebrand as well as information on tickets.

The statement read: “New look, new venue and tickets on sale soon for MAGIC WKND 2024

“The waiting is nearly over, with tickets for the 2024 Magic Weekend going on sale this Sunday – and Super League fans can expect a first taste of the competition’s new look for a digital-driven future.

“Super League’s 17th Magic Weekend will return to the height of summer, on August 17-18, at its sixth venue – Elland Road, home of Leeds United and the scene of so many great Rugby League moments.

“It’s going to be a summer festival of Super League, with all 12 teams gathering for six Round 22 matches which are guaranteed to have a big impact as the countdown intensifies to the Play-Offs and the Grand Final.

“And it will have a new digital expression, MAGIC WKND, reflecting how social engagement with supporters has become an integral part of this annual Super League carnival.

“Tickets will be available from all 12 clubs, and centrally from RL Commercial, from midday on Sunday January 14, allowing fans to beat the January Blues and look ahead to the summer. Adult tickets start at just £30 for each action-packed day, while season ticket holders will receive a 50% discount when booking through their club.

“And for fans without a season ticket or a club membership, there will be a 25% saving on all tickets purchased before 1pm on Tuesday 30 January.

“Plus, those organising group bookings for 10 or more people can save a massive 40% across all ticket categories when booking through groups@rlcommercial.co.uk

“Complete ticket information will be available online from 12noon Sunday at superleague.co.uk/tickets.

“Ahead of tickets going on sale, supporters can familiarise themselves with their club’s Elland Road end allocation at superleague.co.uk/tickets/magic-weekend. Those clubs with South Stand allocations will be designated specific areas to ensure that, where free-movement restrictions apply due to stadium structure, all their fans can sit together. Supporters of clubs with South Stand allocations are advised, in advance of purchasing tickets, to ensure that they select the correct area for their team from the following options: South Lower; South Upper; or South East Corner.

“Plans are already advanced for a wide range of entertainment inside and outside the stadium, with a biggest and best ever Fan Zone in the Centenary Pavilion – one of the largest event spaces in the North.

“And the mouthwatering line-up of fixtures is likely to mean huge demand for tickets with expectations of record crowds and a first-ever Magic Weekend sell-out.

“Champions Wigan Warriors clash with local rivals St Helens on Saturday evening before Leeds Rhinos take on Warrington Wolves – and the Sunday action kicks off with another Lancashire derby between Salford Red Devils and Challenge Cup holders Leigh Leopards, before a showdown between two of the top four in 2023, as Catalans Dragons face Hull KR.

“The Saturday action starts with a new fixture for Magic as Hull FC, always one of the best-supported clubs fuelled by memories of their stirring win against Warrington Wolves in 2023, face a London Broncos team who return to Magic for the first time since 2019 looking for their first win.

“And the weekend will be rounded off by a West Yorkshire clash between two teams who will be looking for a repeat of their previous Elland Road result – Castleford Tigers with a league win against Leeds Rhinos in 2018, and Huddersfield Giants with a Challenge Cup semi-final win against Hull KR in 2022.”

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