Leeds Rhinos have confirmed one of the biggest sponsorship deals in Super League history.
The club have partnered with AMT for 15 years in a move that will see AMT appear on the Leeds Rhinos kit in 2024 and beyond but also see the Rhinos’ famous stadium renamed AMT Headingley Rugby Stadium.
The deal was masterminded by Rob Oates at Leeds Rhinos as well as Neil McGawley at AMT.
The company have a £60m turnover showing just how much spending power they could provide the Rhinos as they look to reshape their squad for the 2024 season.
Club owner Paul Caddick addressed the impact of the deal saying in a press conference:
“Neil, thank you for your sponsorship. It’s outstanding. It’s a great thing for rugby league, a great thing for the Rhinos, which is where my heart is of course, and it’s a great thing for the Headingley Stadium.
“I’ve been involved here for almost 30 years and particularly involved in the stadium redevelopment and spending 44 million pounds here.
“I suppose this is the most significant day that I’ve experienced because it’s a culmination of all the work that’s gone in both with the Rhinos, the branding, the team and the stadium to achieve what is the most fantastic partnership with an outstanding business and it couldn’t be a better partnership.
“So I’m sure it will work well for AMT and it will definitely work well for both the company and Leeds Rhinos. So thank you.”
A deal of this magnitude shows that Leeds can still be considered, or at least in the conversation, for the biggest club in Britain despite their recent poor seasons.
The aim of the deal is undoubtedly to return Leeds back to the Super League summit despite the recent domination of St Helens and the recent statement signings made by Wigan Warriors.
This, in effect, is Leeds Rhinos stepping up to join the two at the top of Super League once again.
It has been suggested that the deal could also lead to Leeds Rhinos securing a deal for Brodie Croft and other players as they look to revamp their squad for 2024.