Leeds Rhinos reveal reasons for releasing darker kit for 2023 season

Earlier today Leeds Rhinos unveiled their home kit for the 2023 which features a darker navy shade as the main colour, rather than the lighter blue usually associated with the club.

The shirt has received largely positive feedback across social media from fans but not everyone is sold on the new colourway.

One person who is a big fan of the kit is Rhinos prop Mikolaj Oldezki who sat down with Leeds Commercial Director Rob Oates to explain in more detail the reasoning behind the kit.

“Navy has always been part of our kit,” Oates explained. “Our first kit in super league was navy back in 1997 and we’ve had success in navy in previous years like 2012.”

Oates continued to explain why a change from the traditional Rhinos kit was needed.

“Last years shirt was really well received but the sales were just ok.

“Sales is ultimately what we’re after, you can have the best shirt in the world but if it doesn’t sell it doesn’t matter so of course commerciality is a big factor.

“So we have to go back with fresh and different ideas.”

One of the other key factors in deciding the kit is the Leeds Rhinos supporters group who are rightly given a big say in the new kit.

“we have a supporters board who are a fabulous group at the club and they are fans and know what fans want,” Oates said. “they looked at many different options and this was by far the standout winner.

“We certainly listen to our fanbase and it was a big factor.”

Oledzki also echoed these thoughts

“No kit is going to be everyone’s cup of tea, it’s a tough job to get it right but we have the best fanbase in the world so we try to do everything we can to make them happy.”

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