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Hull KR make important backroom staff shake-up ahead of new Super League season under Willie Peters

Hull KR have made an important backroom staff shake-up ahead of the new Super League season.

It’s fair to say that the 2022 season was an up and down one for Hull KR, with former head coach Tony Smith taking the Robins to a Challenge Cup semi-final only to be beaten by Huddersfield Giants.

Smith then lost his job later in the season with Danny McGuire taking the reins as interim coach until Willie Peters joined the club for 2023 onwards.

Now, Rovers have been making some important strides off the field with Craig Franklin becoming Chief Operations Officer at the club.

After joining the club as Marketing Manager, Craig Franklin has more recently overseen Communication and Commercial operations. As part of the wider remit of Chief Operating Officer, he will also oversee matchday operations.

Paul Lakin, Chief Executive, said: “Craig has been an invaluable part of the club leading on a number of key projects. From the recent rebrand success, the innovation of the acclaimed Craven Streat and the creation of the hugely popular, Rovers Forever membership.

I have every confidence Craig and all the staff will continue to drive the business to new heights.”

Craig Franklin added: “I’m extremely proud and excited to accept this new role. We are building a fantastic team off the field who take great pride and enjoyment every day in the challenge to take the club forward alongside the progress of the playing departments.

“I’m excited to see what we can achieve together over the coming seasons.”

As part of a recent club restructure, Henry Williams is appointment as Head of Commercial, Laura George takes on increased responsibilities across the Retail and Commercial departments, with Thomas Forward progressing to become the club’s new Multimedia Manager.

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