Hull KR and Hull based smart solutions provider Connexin have announced a new two-season sponsorship deal.
The partnership, which sees Connexin become the club’s principal partner, will see both organisations come together with the goal of increasing engagement with communities through supporting initiatives across the City.
Connexin’s sponsorship of Hull KR follows on from the provider’s recent announcement that it is rolling out a new Full-Fibre network across Hull and East Riding, which aims to provide the region with a more competitive broadband marketplace and improve services. The partnership is the next phase of the company’s goal to support Hull and hopes to bring meaningful benefits to the area and its people through bringing together technology and sport.
The deal also comes as Hull KR approaches its 140th anniversary, which the rugby club has celebrated through the launch of a new club crest.
Paul Lakin, Chief Executive at Hull KR, said: “Hull KR is a club that is proud to have been a part of the city and its communities for nearly 140 years. As we get ready to celebrate this milestone, we feel as strongly as ever that we must do all that we can to give back, not just to our fans but the area as a whole, via some community based projects delivered in conjunction with Connexin over a period of time.
“Through partnering with Connexin, both organisations will be able to harness our passion for Hull to drive positive development in the region and for its people through sport, while also pushing the club forward to achieve even more success.”
Furqan Alamgir, co-founder and CEO of Connexin, said: “As an organisation that was born and continues to operate in Hull, we understand the important role that rugby plays in this city. This is why we are delighted to be partnering with such an important sporting and community institution as Hull KR.
“Both of us share a drive to make Hull the best it can be and provide people with access to the tools and opportunities so that they can thrive. This sponsorship will allow us to do just that as we can share our knowledge and expertise not just with each other, but with citizens and community organisations as well.”