When it comes to Super League owners, Hull FC’s Adam Pearson is one of the most ambitious.
Regularly churning over great deals of his own money, Pearson demands success and with the horror end to the 2021 Super League season – where Hull lost nine of their last ten games – that wasn’t forthcoming.
And, the businessman has since revealed that there has been a much slower uptake than normal for memberships, though he does hope to quickly re-attract those lost.
“We are at 6,200 (memberships) and I’d like to thank everyone for renewing – it’s down about 3,000 which equates to about a million pounds,” Pearson told BBC Sports Talk.
“Over the next five weeks we will be posting a significant loss for a long time probably in the region of a one and quarter million pounds so it’s a problem.
“Post-Covid, we need to get back to winning ways and play some attractive rugby and if we do that I’m sure those people will come back.”
Pearson has also identified the demographic that is currently being slow in renewing.
“It’s the elder generation in the demographic that haven’t renewed and they are obviously still wary.
“We have got to make coming to the MKM stadium a pleasure again so they come back and feel part of it.”
Hull kick off their new season away at Wakefield Trinity on Sunday afternoon.