The RFL have confirmed the areas in which IMG’s club grading criteria for the licencing of potential Super League clubs will focus.
However, they have also confirmed that the rebrand of the men’s and women’s Super League will be complete in time for the new season.
That stated that: “IMG sister company and cultural marketing agency 160over90 expects to complete the wider rebrand of the Men’s and Women’s Super League competitions later this year ahead of the 2024 season launch.”
What exactly this means is unclear. However there has been talk of a new name, a new trophy and an overall new feel to the competition which has had the same title and same trophy since its inception in 1996.
What name would be considered remains unclear at this moment in time.
Now former Leeds Rhinos, Huddersfield Giants, Warrington Wolves, St Helens, Hull KR and Castleford Tigers star Nick Fozzard has proposed a radical new naming idea.
It is an idea that links towards the NRL and of course American sports like the NFL and NBA.
He said on Twitter: “Can we drop the name super League – and instead be know as The “RFL” the rugby football league That’s who we are Super league doesn’t mean anything and there are that many different super leagues in sport RFL Grand Final – for example.”
Can we drop the name super League – and instead be know as
The “RFL” the rugby football league
That’s who we are
Super league doesn’t mean anything and there are that many different super leagues in sport
RFL Grand Final – for example
— Nick Fozzard (@Fozzythebear1) March 10, 2023
Meanwhile, some fans suggested that it should be called the Premiership though there may already be too many Premierships.
Premiership rugby league
Division rugby league
Division 2 rugby league. Etc etc that's all we need. And seriously viaplay full time would be a great move
— d9482 (@D94821) March 11, 2023
Another called for it to be called the Championship.
It was originally called the "Championship" wasn't it? If only we had kept and marketed this name.
— holydrones (@holydrones) March 11, 2023
Meanwhile, some were well behind the idea:
RFL is ideal for the future of rugby league, all top sporting brands all have 3 letter branding, NFL, IPL , NBA ,NRL,
— mark walker (@mark_walker1966) March 11, 2023
Was far better when we had the 13 badge on the arm . RFL is much better
— Michael Cooper (@Michael40178455) March 11, 2023
I’ve been saying for years we should be known as the “North Atlantic Rugby League” (N.A.R.L) this gives opportunity for teams from both sides of the “Pond” to gain entry to the League if they meet the New Standards
Considering that no Canadian teams are in the British league system anymore and IMG want to limit the number of French teams in it. The NARL seems a very misleading and inaccurate name to change Super League to.