Derek Beaumont reveals why they had to rush the Leigh Leopards rebrand

Since Derek Beaumont made the bold decision to rebrand Leigh Centurions as the Leigh Leopards, there has been a lot of talk however it does seem to have been a success especially in terms of getting eyes on the sport.

Beaumont has backed this up saying on the Red Vee Podcast that the numbers “do the talking”:

“The numbers do the talking don’t they? Actions speak louder than words and numbers are the things you evidence it by.

“Does everyone like every aspect of our club? No but different things appeal to different people.”

However, Beaumont did reveal that they had to rush it for Super League:

“When we did that rebrand it wasn’t on a whim, it got rushed at the end because Super League needed to go on certain things. When they realised what we were doing we hadn’t thought about the ramifications on them or their pre-planning.

“We didn’t want any of that to change part way through. We did the right thing and it caught us out.

“The only part of the suite that isn’t there, and it’s has been almost kind of a legal problem really, is to do with the website but that’s pretty much sorted now and on with another business.

“The one thing when we launched it with Brian Carney was I thought some people won’t like the logo, some won’t like the name but will like the logo. There’d be different facets but one thing that everyone’s going to be nailed on with is Zak Hardaker and Rickey Leutele. That went straight over the top of everyone’s bonces and nobody actually mentioned it, it was all about leopard print.”

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