Bradford Bulls reveal businesswoman as new board member as they chase Super League promotion

Bradford Bulls have appointed local businesswoman Deborah Sorra to the Board of Directors alongside Chairman Nigel Wood.

Deborah has recently sold her company, TIME Mortgage Experts Ltd and is looking forward to this new challenge. She feels she can bring her wealth of business acumen and passion to the current management team.

As a life-long Bulls fan Deborah has been waiting and watching for the right time to get involved with the club and she now feels with Nigel and Jason at the reins that this is the right partnership to move the Bulls forward.

It has been long rumoured that there was someone bank rolling Bradford’s newest signings, whether this is the case is unclear and still denied by the club but their board is now even stronger as they chase Super League.

“Both Nigel and Jason were known to me as we all went to the same school albeit in different years and we all grew up within 1 mile of each other. I needed to trust that the Board members genuinely had the Bulls best interests at heart and had the right combination of skills and experience before I invest my money and time into the venture. I have absolutely no doubt that the destiny of the Bulls couldn’t be in better hands. We will transform the fortunes of the Bulls but I am also conscious this has been said numerous times before. So I look forward to our fans judging us on our results and the positivity and energy we will continue to bring to the club”.

Deborah will be an active Board member working within the business on a voluntary basis. Local people may know Deborah by her maiden name Holmes. She studied Business and Finance at the University of the West of England before embarking on a career in Financial Services.

She has had a very successful career turning around under-performing businesses and prides herself on her ability to breed a culture of success whilst maintaining a caring approach to her fellow workers.

“Ultimately this club relies on the good will and positivity of its fans so please get behind us this year. We will have a very competitive team and a very hardworking group of back-office staff and volunteers and together we will succeed!”

CEO, Jason Hirst added:

“On behalf of the club, I’m delighted to welcome Debb on board. This signing is every bit as big as any of our on-field signings for 2023, in that it undeniably demonstrates the trust and belief that Debb, as a successful businesswoman, has in the club’s management team.

“Having known her and more specifically her family, for many, many years, I recognise and understand the love she has for the Bradford Bulls.

“After being put back in touch with her, by a mutual friend, 4 weeks ago, I have met with her several times, where her passion, ideas, knowledge and business expertise have shone through. This led to us both quickly reaching the same conclusion, that we could successfully work alongside each other, for the benefit of our great club. She will, undoubtedly, bring further professionalism to the club and I eagerly look forward to working with her and our existing team, to bring about sustainable year on year improvement in our quest for a return to Super League.

“Her addition to the Board of Directors gives us a stronger, more diverse leadership team. That said, we both remain keenly interested in talking to any other individuals and/or groups, with the right experience and skillset, who could be interested in joining our management and/or ownership team, to strengthen us even further.

“If you have a legitimate interest in doing so, please feel free to contact myself, via the club offices.”

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