Hull FC are a proud club with terrific history which was earlier today remembered and embodied in their match day gear for 2023 which called back to their success in 1983.
However, eyes are now on the present and one of Super League’s biggest clubs have been frustrated in recent seasons.
After winning back-to-back Challenge Cups alongside semi-final appearances in Super League, Hull have only made the playoffs once in the five years since.
In an effort to change that and make good on the potential of the club, the Black and Whites have brought in one of Super League’s finest ever coaches in the shape of Tony Smith who has brought success to a number of clubs an reached six Grand Finals with two different teams.
Also arriving at the club is a number of exciting signings like halves Tex Hoy and Jake Trueman as well as Leeds duo Liam Sutcliffe and Brad Dwyer. These men are really starting to usher in a new era at the MKM Stadium but a new era requires a new look and that’s what Hull FC have delivered that tonight with a creative third shirt for 2023 which will also be worn at the Magic Weekend,
The release comes a week after the launch of their 2023 home shirt which utilises a traditional design replicating the 1983 jersey Hull FC wore when they won the Championship utilising irregular black hoops around a white base adorned by golden details.
That’s all about tradition and respecting the past, meanwhile their third shirt for 2023 is the exact opposite.
Ambitious, creative, radical, bright and bold, the third shirt is something special and was released under the tag line “be bold, be bright.”
𝗕𝗘 𝗕𝗢𝗟𝗗, 𝗕𝗘 𝗕𝗥𝗜𝗚𝗛𝗧 🎆
— Hull FC (@hullfcofficial) October 14, 2022
The shirt is a black base and is covered in bright, neon paint like colours.
The club’s official description of the shirt is as follows:
Hull FC have unveiled their 2023 third jersey, inspired by a tradition that goes back centuries! The Airlie Birds have taken inspiration from their annual Hull Fair neighbours on Walton Street, designing a bright & bold third shirt that will be worn at the 2023 Magic Weekend. Inaugurated in 1279, Europe’s largest travelling fun fair has been coming to Hull every year for over 700 years now and it is one of the city’s biggest traditional events. The fun fair was held at several different locations until 1888, when it moved to its current home of Walton Street, located on the doorstep of the MKM Stadium. As proud neighbours of the travelling fairground, Hull FC’s reimagined 2023 third shirt takes inspiration from the iconic bright lights, featuring a sublimated aerial view of the fun air on a deep navy panel that symbolises the night sky.