Adrian Lam gives honest opinion on Leigh Leopards rebrand

Leigh as a club have made a series of bold decisions ahead of the 2023 Super League season.

As they announced a bucket load of signings, and even adding to that recently with the arrival of ex-Leeds Rhinos star Ava Seumanufagai, owner Derek Beaumont announced their rebrand as the Leigh Leopards for 2023 and beyond.

Now they’re expecting Scouting For Girls at their season opener against Salford Red Devils on February 17th on Sky Sports and recently they defeated last year’s Grand Finalists Leeds Rhinos in a pre-season friendly.

It is true that the rebrand has dominated much of the discussion around them this pre-season and coach Adrian Lam gave his honest verdict on it:

“I talked to Derek through that whole process. Derek hadn’t done much differently to the club in terms of colours, logos and brands so it was an opportunity for him to get his touch on the club.

“By doing that he has invested more in it, Round One plans for entertainment are unbelievable, like we haven’t seen before. We’re excited by it.

“We’ve bought into it. We’ve bought into it. When the leopard print was first brought to training we like ugh, but I love it now.

“I’m loving it in training and all the boys are too. The fans that aren’t on board, I think they will turn the corner.

“What it’s good about it is the exposure that it has got, the social media atmosphere. It has been taken on by everyone. So if we can back that up with the rugby that will be good.

“That’s the hard part, every team that has come up in the last few years, has gone straight back down.

“We have challenges all around.”