1300SMILES Stadium, formerly known as Dairy Farmers Stadium, is home of the North Queensland Cowboys NRL club. The Townsville venue, which opened in 1994 after being converted from a trotting track (The Willows), originally had a capacity of 31,000 including 10,000 seats, however an increase in seats reduced the capacity to 21,500. Extensions to the Eastern Grandstand were completed in early 2006 lifting the capacity to 26,500.
One thing people may notice about the ground is the lack of undercover seating. Given the lack of rain during Rugby league season in the tropical North Queensland climate, the designers felt that putting a roof on the ground was unnecessary. The main western stand is dwarfed by the rest of the ground, which is made up of hills with open grandstands behind it.
The naming rights sponsorship with Dairy Farmers ended following the conclusion of the 2012 season, with the venue re-branded 1300SMILES Stadium as of 19th February 2013, on a five-year agreement.