RFL announce re-brand with new England logo

New England Rugby League logo

The Rugby Football League has launched brand new visual identity, which includes refreshed logos for both the organisation and England Rugby League.

Working in partnership with Matta, a specialist sports branding and communication agency who have worked with clients such as The FA and ECB, The Rugby Football League has created an identity that represents the game, is more recognisable to fans and is aligned with others like England and Betfred Super League.

Based on stakeholder research and insight, the new changes will achieve a more unified approach for all of our major brands.

The England logo, which sees the reintroduction of the three lions, will be introduced on the playing shirt for the 2017 Rugby League World Cup.