Hull Kingston Rovers have been ranked as the top team in Britain in the annual Sport Social Media Index, which grades all 146 professional football, rugby league, rugby union and cricket teams according to their social media performance.
In what is a huge coup for the club to be ranked top of an overall league table usually dominated by football clubs, the Robins received an overall score of 75.5 out of a possible 100, narrowly nudging Sheffield Wednesday (75.25) into second. Data for the Sport Social Media Index was analysed up to 1st September 2016.
Rovers have been steadily rising through the ranks since the Sport Social Media Index was started four years ago and achieved an overall placing of 29th in 2015 before rising to claim the top spot in the 2016 rankings.
The annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but research from a team who looked at eight social media networks.
Four months in the making, the data was then analysed by a panel of three judges who presided over the final results, creating a league table which benchmarks social media success among professional British sports teams.
The Index, produced by social media agency Umpf – and partnered once again by William Hill – includes an overall table of all 146 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.
Rachel Clayton from Umpf, one of the Sport Social Media Index judges, said: “Hull KR achieved an excellent quantitative data score, largely due to high levels of on-page engagements in relation to the size of their social community.
“They demonstrated a tailored approach to both social media asset design and channel-specific content and produced excellent behind-the-scenes footage, such as exclusive Snapchat content. They are well-deserved winners of this year’s overall table.”
Michael Sheehan, Head of Social Media at William Hill, said: “Hull KR are a shining example of great community management. Through tailoring their content across all platforms, they have gained huge engagement scores when you consider the size of their communities.
“They clearly resonate with the local community and deliver more than just club news for their fans. They also engage with the local community both online and offline. A well-deserved winner of this year’s Index and great example for other clubs to follow.”
Full table can be found by clicking here.